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Name: The SOFII Foundation
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2 pages tagged with Personal stories:

Sean Triner’s 40th birthday appeal by Sean Triner A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.
WaterAid: The Big Dig by Reuben Turner A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.